Pure cotton treated to resist wrinkles. Pucker-free seams look freshly pressed all day. Single-needle tailoring. Durable cross-stitched buttons. Supima® cotton oxford with our original button-down soft-roll polo collar and barrel cuffs. 

http://www.brooksbrothers.com/Non-Iron-Supima®-Oxford-Button-Down-Dress-Shirt/078T,default,pd.html?dwvar_078T_Color=PINK&contentpos=1&cgid=0364